Amplified Ads
straight to the part where your online courses, info products, or services are selling like hotcakes and making a regular, consistent, and reliable income?
You can, and I’m about to show you how it’s done
Enroll Now!By now it should be no secret to you…
Facebook is the premier place to advertise your
online courses, programs, or services if you want to make a regular, consistent, and reliable income online.
With just a home computer, and an Adverts Manager account, you have the same tools available to you as the digital marketing agencies that run Facebook ad
campaigns for multinational brands.
The only difference?
You just need to learn how to harness them to grow your own online empire.
When it comes to starting an online business,
there’s good news and there’s bad news.
Here’s the bad news…
Building a business and an audience from scratch takes time, lots of it.
From blogging, vlogging, and posting three times a day on social media, to guest posting, livestreaming, and pinning your best content, your schedule is already maxed out with
all the things you’ve heard you should be doing to drive traffic to your website and get eyeballs on your biz.
The only trouble is, right now you’re not
exactly seeing a comparable return on your
efforts.
Sure, you might attract a few new subscribers, receive a handful of likes or comments and make a haphazard saleor two…
…but right now your whole business just
feels a bit hit and miss.
Ready for the good news?
It doesn’t have to be this way.
Finding your audience, growing your email list and extending your reach on social media doesn’t have to be excruciatingly slow.
You don’t have to leave your income up to chance, or waste time wishing and hoping you’ll catch a lucky break.
You can take full control of how many people come to your website each day, how quickly your email list grows and how many sales you get every week.
All you need to know is how to refine your
marketing efforts so you can get your sales messages in front of those people who are
experiencing the challenges that your
online courses, programs, or services will solve.
That’s where the Facebook ads
magic comes in.
You only have to open your newsfeed to see that the
popularity of Facebook ads is growing rapidly.
With over 2.01 billion monthly active users on the
platform (a whopping 17% increase in users between August
2016 and August 2017) the chances that your ideal clients
aren’t spending time on the platform to see your ads is pretty much slim to none.
And with more monthly active users than WhatsApp
(500 million) and Twitter (284 million) combined, it’s
clear that Facebook and Instagram are the best places
to advertise online.*
* Source: CNBC
Whether you’re just starting out online or want to take your existing blog
or business to the next level, chances are you’ve heard a lot about the
results people, just like you, have gotten with Facebook ads.
But if you’re not already utilizing them to help you grow
your business, I’m guessing it’s because:
You believe you have to spend thousands of dollars to see any kind of meaningful results.
Not true! In fact, if you’re just getting started you can spend as little as a dollar a day on ads and still add new subscribers to your email list. I’ve run campaigns that have generated highly qualified leads for as little as $0.50 so I know first hand that it absolutely can be done.
You believe spending money on ads is incredibly risky.
As the saying goes, the only two things certain in life are death and taxes. That said, you could quite easily blow through a heap of cash running ads, but only if you don’t know how to target your campaigns, interpret the analytics and make
decisions on the fly to protect your spend and promote
your ROI.
You believe your customers or clients aren’t on Facebook.
Again, not true! Unless you want to target audiences in China or North Korea where access to the platform is
restricted by their governments, I’m confident you’ll find your peeps among the 2.01 billion monthly active
Facebook users.
You believe you’re not ready.
Whether you’re in the early stages of your business or you’re ramping up your efforts online, Facebook ads
can help you achieve rapid results.
You believe you have to be a professional graphic designer, copywriter and videographer to create successful ad campaigns.
Nope! You just need to know the right free tools to reach for, so you can quickly and easily design scroll stopping graphics and have someone on hand to give you solid advice and help you write great ad copy.
Facebook Ads Strategist and I help leading influencers in
the online business world to reach a larger audience, make a
bigger impact, and accelerate their business growth.
I haven’t always been a Facebook Ads Strategist.
In fact, just a few years ago, I was a business analyst, stuck behind a desk, grinding it out in corporate Australia.
On paper, life looked good. I earned okay money, I had a
girlfriend who I was crazy about and when the weekends rolled around, I had plenty of time to ski, ride my
motorcycle and hang out with friends.
But in reality, I couldn’t hack the thought of spending the best years of my life in a corporate cubicle and I wasn’t willing to waste time wishing and hoping that someone higher up would notice me and promote me.
Like you, I wanted to start my own business and take control of my income. Besides, things were getting
serious with my other half and I knew if we went on to have a family further down the road, I didn’t just
want to hear about all my kid’s firsts, I wanted to be there to witness them too.
I started running ads for other people in my free time and got some great results which led to a
snowball of word-of-mouth referrals.
Everything was going great.
As my business gained traction my income grew steadily, so when my employers announced that they were making layoffs, it felt like the perfect time take the payout and run!
Don’t get me wrong, almost everyone thought I was crazy to voluntarily give up a permanent job and a steady income but I knew I had a valuable skill and that my business was going to work.
The only problem was, nobody knew who I was. I decided to fix that by approaching some of my favorite influencers, those people whose work I’d been following for a year or more by this point.
After a little back and forth, Navid Moazzez, the virtual
summits expert, agreed to give me a shot. In exchange for a $6,000 ads budget and the promise of a case study, I agreed
to manage the ads for his launch for free.
Several weeks later when Navid closed the doors to his
flagship online program, his Facebook ad campaigns resulted in $36K in sales, meaning I’d 6Xed his initial investment.
From that point, it was game on.
Navid’s results gave me an incredible case study and I ran ads to it targeting people in similar niches. It was kind of meta, but it worked!
Soon my schedule was filled with
dream clients rapidly growing their businesses with Facebook ads.
Here’s what a few of them have to say…
CHECK OUT THE KIND OF RESULTS MY CLIENTS GET WHEN WE IMPLEMENT MY UNIQUE STRATEGIES IN THEIR BUSINESSES
Meet Carla
Carla Biesinger is a food blogger who creates online courses to help other foodies
and food startups to grow their businesses with social media.
When I first started coaching Carla, she’d just created her very first course and with
an email list of just 400 subscribers, she wanted to use Facebook ads to get people
signed up to her webinar.
Together, we crafted a strategy which Carla implemented. With a relatively small
spend of $400, Carla attracted 135 new webinar attendees and made over $1,000
in course sales, turning a profit from her very first set of ads.
By the time Carla came to run her next ad, she knew how to tweak her ad sets,
monitor her ads effectively and adjust her budgets over the course of her campaign.
As a result, she was able to reduce her ad spend and add even more new subscribers
to her email list.
Meet Melyssa
When blogger and course creator Melyssa Griffin first came to me, she’d only ever run a few Facebook ads before. Like so many people, Melyssa had grown her audience by investing heaps of time into creating optimized web content and, while she was alread incredibly
successful, she knew she was ready to ramp her business up and take it to a new level.
As well as blogging and email marketing, Melyssa was also using webinars to promote her courses. Her Pinfinite Growth webinars had been converting really well, so she
decided to take her best recording and automate it.
As a Facebook ads newbie, Melyssa was naturally a little nervous about pouring money into ads without a guaranteed pay off but she knew if she wanted to reach more people and make a bigger impact, paying to get in front of high-quality leads was the way to go.
Following my proprietary SAS Method, we decided to start with a relatively modest budget of a couple of hundred dollars a week while we tweaked the ad sets and tested different
combinations of copy and graphics. Once we found the winning combination, we cranked
up the daily spend to reach an even bigger audience.
Today, Melyssa invests close to $30K a month on Facebook ads and generates over $100K in course sales, but as you’ve read, she started out small, focused on getting the foundations right and scaled her spend from there.
Meet Luisa
Luisa Zhou is a serial entrepreneur and online educator who teaches people how to
leave their corporate jobs and start six-figure businesses working for themselves.
I worked with Luisa during her last launch, helping her attract thousands of brand new email subscribers and generate over $300K in revenue, from a Facebook ad spend of
less than $100K. For every $1 we invested, Luisa got $3 back.
Meet Selena
Business and publicity strategist, Selena Soo has a suite of high impact programs that she launches periodically throughout the year.
The first time we worked together on the launch of her signature program Get Known, Get Clients, we attracted thousands of people who might not have otherwise discovered her email list and generate a 4000% return on her investment in Facebook ads.
Nope! That’s not a typo! For every $1 we spent on ads, Selena made $40 in return.
Pretty awesome, right?
As you can see, by implementing my unique tactics and strategies such as The SAS Method into their marketing, these business owners results were transformed.
Just imagine how your business and life would be transformed if, like Selena, you made $40 for every $1 you spent on ads…
…or like Melyssa, you made a 100%+ return on your
investment each and every month and could scale to $1,000’s per day in profitable ad spend.
Now I’m Showing You How We Do It
I’m breaking down the tried-and-tested Facebook ads strategies
that I use to help these amazing bloggers, course creators, and
entrepreneurs get awesome results in their businesses and
now I’m sharing them with you.
Keep reading and learn how you can build the knowledge base and
confidence you need to amplify your growth and scale your business quickly on your own terms.
Introducing…Amplified Ads
Amplified Ads is an 8-module video training course for ambitious,
freedom-seeking entrepreneurs like you,
who want to learn the very best practices for
generating consistent traffic, leads, and
selling courses, information products and services online.
Packed with practical, easy-to-follow video
trainings, Amplified Ads is a complete system
that will give you the knowledge and skills you
need to create and execute a Facebook ads
strategy to drive your business forward
in a stress-free way.
With Amplified Ads, you’ll learn my step-by-step process for:
Attracting a high volume of
quality email subscribers at
the lowest possible cost.
Crafting an evergreen
strategy that creates consistent automated sales.
Scaling successful ad campaigns and improving your conversions, without eroding your ROI.
HERE’S HOW THE AMPLIFIED ADS COURSE FITS TOGETHER
Facebook Ads Fundamentals
In module one, I'll walk you through how and why Facebook ads work.
We'll look at the journey a customer takes to go from being a complete stranger seeing you in their new feed, to becoming a loyal customer and fan.
You'll learn about why Facebook is unique as an advertising platform, how your potential customers are thinking, and how you need to approach them in order to generate sales.
We'll look at concepts like 'traffic temperature', and I'll show you how you can use it to improve your results.
You'll also discover how to build the technical foundations for your client acquisition system. If talk of 'pixels' and 'conversion tracking' has your head spinning, then this module will put you at ease.
Even if you have no prior knowledge of Facebook ads and no technical knowledge, you'll have technical foundations you need to succeed with Facebook ads up and running by the end of this module.
Creating Your Profitable
Facebook Ads Strategy
To attract a high number of quality leads at the lowest possible cost, you need a rock solid, proven strategy.
Module two is all about developing an advertising strategy that works day in, day out to sell your courses, programs and services.
I'll show you how to develop a strategy that works with YOUR business.
That strategy will bring new people into your world, build your email list, nurture your new subscribers, and then turn those subscribers into customers.
I’ll introduce you to The SAS Method, the battle tested methodology behind every successful Facebook ads campaign I’ve ever managed. This method will help you get the most 'bang for your buck' out of every dollar you spend on ads. It's all about identifying the ads that will deliver the highest ROI and making sure you get those up and running first.
You'll map out which ads to run, when to run them, and which audiences to run them to.
Your Audience
If you’ve ever used an online dating platform, you’ll know you can’t just throw up a vague profile and instantly attract your soul mate -- you have to get specific. Same goes for Facebook ads.
In module three you’ll learn how to find and target your ideal clients on Facebook.
We'll dig into how to leverage Custom Audiences to get incredibly specific with your targeting, and then I'll show you how to use Lookalike Audiences to reach millions of potential customers.
You'll learn which audiences to target when you're just starting out to get the best results and minimize your risk, and how to decide which audiences to target next.
And you'll also learn my 4 step process for finding the perfect interests to target with your Facebook ads. This will give you a crystal clear picture of your ideal customer and how to find them with interest targeting.
Your Irresistible Offer
Once all your foundations are in place, it’s time to create an irresistible piece of free content that people will want to give up their email address for.
In this module we’re diving into what makes a great lead magnet and how to create it. You’ll also learn the best practices for creating high converting opt-in pages that will make people want to click, all while staying compliant with Facebook’s policies.
The Art of the Ad
In this module you’ll learn how to create all the components of eye catching, scroll stopping, Facebook and Instagram ads.
Using images, videos, and compelling copy (text) -- you’ll learn how to do it all and pull it off like a pro.
We go into detail on how to create ad images that catch the attention of your future customers, and how to create really simple but highly effective video ads.
And if you've ever gone to create an ad but had no idea what to write, I've got you covered in this module. You'll learn how to write great headlines (and get simple formulas to help), and how to write text for your ads that convinces people to click (I share frameworks for that as well).
And because nobody likes wasting their time, we’re also taking a look at Facebook’s advertising policies so you can submit your ads with confidence, knowing they’ll be approved.
Setting Up Your Ads
You’re all set -- it’s time to dive into Facebook’s Ad Manager and place that ad!
But which campaign objective should you choose? How should you structure it? And should you set up retargeting ads while you’re at it?
You’ll find the answers to all these questions along with step-by-step, over-my-shoulder implementation videos waiting for you in module six, along with my favorite pro shortcuts.
By the end of this module you'll have everything you need to take what you've learned and start running your ads!
Optimization & Testing
Once your campaign is up and running, you’ll need to know how to
optimize it, so you can get the very best bang for your Facebook ads bucks and continually improve your ROI.
In module seven you’ll get an insider’s guide to understanding your
ad’s performance, learn how to troubleshoot poor performance and make intelligent, data-driven decisions to optimize your ads without decimating your budget.
This module is all about understanding your results and knowing how to constantly improve them.
Scaling
Got a winning ad? Awesome! It’s time to get it in front of even more people.
Using my tried-and-trusted multiplication strategies, I’ll show you how to scale your ad spend without eroding your ROI.
Eight Weeks of Live
Group Coaching
There’s no getting away from it -- Facebook ads can be tricky and yes, you will get thrown a curveball or hit a couple bumps in the road as
you work through the course.
That’s why I’m offering eight weeks of live group coaching so we can iron out those kinks together. Can’t join us live? No worries! You can submit your question in advance and listen to the recording later if
you can’t make a call.
12 Months Access to the
Amplified Ads Facebook Group
There’s nothing I love more than to see my clients and students getting results. I’ve created thousands of ads campaigns so I know through
experience that a copy tweak here or a target change there can make
a world of difference to your bottom line.
That’s why when you join Amplified Ads, you’ll also get 12 months access to me via a private Facebook group where I’ll be providing
support and answering all your questions.
Ad Graphics Pack
Get 5 professionally designed graphics to use in your Facebook ads! Beautiful, easily customisable designs that will save you a TON of time and money!
*Required Adobe Photoshop
I created Amplified Ads to share with you the exact system I follow every single time I create a new Facebook ad campaign for a client.
It doesn’t matter whether I’m spending $1 or $1,000 a day, every campaign is based on these core principles.
After working through my proven Amplified Ads system, you’ll no longer think you have to spend a lot of money in order to see a return on your investment.
You’ll no longer feel in the dark about how to design and create high converting Facebook ads.
And you’ll no longer believe that you have to be at a certain point in your business or generating a certain level of income before your start capitalizing on Facebook ads for yourself.
What you’ll learn in Amplified Ads isn’t just a collection of tips that I’ve used to grow my business…
It’s a robust system that can be adapted to create customizable strategies for business owners in every niche imaginable.
GETS REAL RESULTS FOR REAL PEOPLE
“Andrew managed my Facebook advertising campaigns to promote the Work By Design Summit. Those campaigns added over 500 new email subscribers to my list and generated a 2x return on my ad spend at the same time. A great result!”
Claire Diaz-Ortiz
“Andrew is my go-to expert when it comes to paid traffic. He
managed my Facebook ads for the launch of my signature program, Virtual Summit Mastery. Those ads generated $36449 in revenue and 700+ new email subscribers from an ad spend of just $4159! His knowledge and professionalism is outstanding and he always knows what’s working right now and how to apply that to get the best results possible for my business.”
Navid Moazzez
Here’s everything you get when you enroll in Amplified Ads
Lifetime access to all eight core modules with companion worksheets, checklists, and cheat sheets
Eight live group coaching sessions with me
12 months membership to a private
Facebook community, just for
Amplified Ads students
My downloadable profitability calculators that
you can use to predict your ad ROI before you
start running your campaigns
Access to any future module updates as and
when Facebook makes significant changes
to the platform and as new strategies arise
Ready to take control of the growth of your online business?
Our next class starts on October 27th, 2017.
Join Amplified Ads at no risk to you and let me show you what's possible
I know the strategies that I teach in Amplified Ads work
because they’re the exact same strategies that I use when I
strategize, design, and run campaigns for myself and my clients.
I know that if you commit to the program and apply what you
learn in the tutorials and on our live calls, you will get results.
That said, if you feel the course falls short or I don’t live
up to your expectations in any way during your first 30 days
inside the the program, I’lI issue you a full 30-day refund,
no questions asked.
Why leave your success to chance when you could
implement a system that generates a pipeline of
highly qualified leads day in, day out?
Enroll in Amplified Ads today. Course begins October 27th.
Select Your Preferred Payment Option Below
Frequently Asked Questions
Amplified Ads is for bloggers, course creators, speakers, and online business owners who want to grow their audience & email list and sell more digital products, e-courses, or acquire new clients.
Without a doubt, what you learn in the first few modules of the course could be applied to your business. That said, I developed Amplified Ads with information and service-based businesses in mind and for that reason, you may find a large portion of the content irrelevent to you.
don't have an email list?
Having an audience and a list - even a small one - certainly helps when it comes to running ads. I recommend having at least some type of audience and some sales before you invest in Facebook advertising so you know you have a market and that your product is a good fit for that market. That said, the strategies that I share inside this course will help you get started with Facebook ads for building an audience and email list, even if you’re starting from square one.
There's a first time for everything! Even if you've never so much as opened up the Adverts Manager before (and you’re reading this right now wondering what that is!) I'll show you exactly how to set yourself up for success. Sure, it takes time, preparation and planning, but I’ll show you, step-by-step, how to do it all.
So this is the point where I need to please the lawyers and squeeze in an obligatory legal disclaimer ;). I can't guarantee any financial results and I make you no income promises at all. There is no way for me to predict exactly when or whether you can expect to see results because every campaign is different. For that same reason I can't guarantee a return on investment on your advertising spend. But what I can tell you is this: If you work your way through the course and implement what I teach when you run your campaigns, it is likely you will see an increase in your number of subscribers and an increased level of sales next time you make an offer that you promote with ads.
Absolutely! You’ll find step-by-step tech tutorials showing you how to use the tools I recommend and use throughout the course.
Wherever possible, I share free or very low cost ways for creating and editing your images and videos so you can avoid front loading investment while you get up to speed with the strategies. If you’re not already using a lead capture software and/or an email service provider, be ready to invest up to $70 a month on an ongoing basis depending on the size of your email list and audience.
I always say to people that if you can find your way around a smartphone, you have the aptitude to find your way around Facebook’s Ad Manager. Once you’re inside and you know what to look for, you’ll be surprised how intuitive the system is!
That’s entirely down to you. The course starts on October 27, and if you binge watch the content like your favorite Netflix show and implement as you go, you could theoretically have everything up and running in 14 days or less. If you’re working through the program while juggling other priorities, you might only complete a module a week. You set your own timeline.
You have lifetime access to Amplified Ads but that doesn’t mean that the content will stay the same forever because Facebook is constantly changing and improving.
It’s hard to say how often the course will be updated as changes often aren’t announced in advance and can’t be planned for. That said, every time Facebook introduces something new or makes a change that affects the way you place ads, I’ll go live in our Facebook group to update you on what you need to know, before updating the core content.
The same applies to new strategies and tactics. When I find something that's working, as a member of Amplified Ads you will be the first to know about it and it will be added to the course content as soon as possible.
Contrary to what you might think,
Amplified Ads isn’t just a course about
how to create Facebook ads.
It’s so much more.
When implemented, the strategies that you’ll learn in Amplified Ads will help you lay the foundations for a rock solid marketing strategy that you can rely on to bring in new traffic, email subscribers and sales, month in, month out, all year round.
With more people opening Facebook accounts every
single day, there has literally never been a better time to
leverage the power of Facebook ads to grow your business.
I look forward to showing you how!
Andrew